With the closing of Two Peas in a Bucket and the merging of so many companies....is the scrapbook industry dying? This question has been posted a lot over the last few months. So that got me wondering....is it dying? Has it peaked? Was there a bubble?
After doing some research, it turns out we have been asking these questions for a long time. I found one article from way back in 2004 wondering how paper crafting could possibly maintain its current success. The truth is....it can't and it didn't.
That is what most would call a bubble. I remember those days in the early 2000s. There were so many new companies and new product. It was hard to keep up....actually, impossible to keep up. And impossible to sustain. Last week one of our followers mentioned Junkits and Rusty Pickle, two of my favorite companies, and it took me on a trip down memory lane. In my craft room you will also find, Scenic Route, Cosmo Cricket, Keeping Memories Alive, Lil' Davis, Gen X, Daisy D, Chatter Box, 3 Bugs in a Rug, All My Memories and more. Companies who have come and gone or moved on to other things.
Keeping Memories Alive was one of my 1st purchases when I started scrapbooking back in 2000. They were one of the few companies to produce scrapbooking supplies. Most of my friends were using Creative Memories, which was also sold and now appears to be closing. The KMA brand was purchased by Scrapbook.com where you can still purchase their albums. I still have some of their paper and die-cuts, which I use from time to time.
While saying goodbye is hard, it was only natural that not all of the companies would make it. It is also not surprising that so many of the companies are merging. That to was predictable too. One industry expert described it like this:
"When the process of turning grain into flakes was first developed, over 300 new cereal companies were opened within 3-5 years of each other. Of course, we all know now that only a few remain, even though cereal remains a vital, stable part of our diets.
The same thing will happen throughout the scrapbooking industry as we mature, but we are still growing (out of our infancy, but definitely in our toddler stage). We are already seeing this happen, as many of the larger companies are buying up the smaller manufacturers."
And that quote was from 2003 via Creative Leisure News.
So that gets me back to my original question....is scrapbooking dying? I believe the answer is yes and no. It was bound to contract as all bubbles do. But I do not believe it will go away completely. It was around long before the bubble and will be here long after the bubble ended. The scrapbook industry has long since peaked and as it continues mature it will continue to consolidate.
In my own journey with scrapbooking, I walked away for several years. Not because I did not want to scrapbook, but because I was limited on time. In the last 6 months I have reignited my love of scrapbooking, I will talk more about that on Friday. I know I am not alone. So maybe scrapbooking will go through a renaissance. Cuz as we know......everything that is old is new again. ;)
So tell me....have you stopped a certain type of crafting only to start again? What products do you have in your stash from companies no longer in business.
Happy crafting and thanks for stopping by.